Value-Based Pricing

Basing a product or service's price on how much the target consumers believes it is worth.

Deeper Insights

Price Intelligently emphasizes the utility of a value-based pricing strategy. We believe that a customer won’t pay a penny more than what a product is worth. By over-pricing or under-pricing, you are leaving money on the table and losing revenue. By using value-based prices, you avoid doing both of these things.

Related Blog Posts

6 Myths About Pricing You Need to Debunk for Your Pricing Strategy

A Peanut Butter Story: The Highs and Lows of Your Pricing Strategy

Lessons from the Failure of J.C. Penney’s New Pricing Strategy

Related Keywords: Value MetricPerceived ValuePeter Van WestendorpPricing Strategy