The pricing of a product or service that is far lower than the value of what is being sold.

Deeper Insights

Charging less than what a customer is willing to pay leaves money on the table. Underpricing can also hurt the overall image of your brand and products. If an item is priced too low, consumers will begin to question the quality and assume that there is a hidden reason as to why your price is so “affordable”. Use customer feedback to properly align price with value perception.

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Related Keywords: Customer Value , OverpricingPrice Sensitivity Meter, Penetration Pricing, Predatory Pricing