Product Bundling

The process of selling a group of items as a combination package for a discounted price.

Deeper Insights

Product bundling is used quite frequently in a differing amount of businesses that provide package offers to customers. For example, Xfinity sells packages for cable & internet to lure customers with special deals that provide more services at a lower price than purchasing each thing individually.

Bundling augments value perception by aggregating features or products. Stacking value against price leads to customer purchases. Bundling can also be utilized to tailor product offerings to individual customer personas, aligning the product with customer wants.

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