Price Intelligently utilizes a value-based pricing strategy. This strategy focuses on pricing a seller’s products or services based upon customer perceptions. By asking the company’s customer base four questions derived from the Van Westendorp model, we are able to assign a more desirable price to a company’s products or services.
More traditional strategies use complicated mathematical models to compare competitor benchmarks, or simply measure the company’s own sales history in order to gauge what future price-points will be successful. These pricing strategies are based upon estimates rather than customer opinion, leading to inaccurate results.
Price Intelligently is here to help you to optimize the pricing of your products and services in the most easy and profitable way: measuring customer value.