The process of assigning a numerical value of monetary payment to be given in exchange for a product or service.

Deeper Insights

Pricing has been around for thousands of years. Shells, leather, metal coins, silver, gold, wampum, and even noses have been used as currency in pricing long ago. The first paper currency is theorized to have been created in China in 806 AD and was created to help people pay those who lived long distances away.

We’ve come a long way since then, and most of the today's markets are based upon capitalism, an economic system that allows businesses the freedom to produce, distribute, and manage their products, services, and profits.

Price Intelligently is here to help you to optimize the pricing of your products and services in the most easy and profitable way: measuring customer value.

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Related Keywords:    Pricing StrategyCost-Plus Pricing,   Competitor-Based PricingPredatory Pricing