Price War

Where businesses attempt to gain an advantage through competitive price cuts.

Deeper Insights

A price war usually occurs when one company instigates a decrease in the price of their product(s). This is usually followed by a a further price cut by a competing business. Price wars fight for customers while attempting to force the other smaller/weaker businesses to exit the market.

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Related Keywords: Discount, Market-Oriented Pricing, Predatory Pricing, Customer Value