Price Leader

The dominant seller in a market whose pricing strategies are competitively matched by the rest of the sellers in that market.

Deeper Insights

The price leader tends to have more capital and resources, enabling them to sustain lower prices than other sellers. If their brand clout is strong enough, they may even be able to sustain a higher price than competitors. No matter the strategy, competitive edge could be lost if they are not followed by the rest o the market.

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Related Keywords: Price Follower, Price Point, Prestige Pricing, Predatory Pricing, Skim Pricing