Price Bundling

Price bundling is combining several products or services into a single comprehensive package for an all-inclusive reduced price. Despite the fact that the items are sold for discounted prices, it can increase profits because it promotes the purchase of more than one item.

Pricing Bundling Examples

    Detergent and dryer sheets
    New phone with a data plan
    Bake at home pizza and a large soda

Deeper Insights

For example, mobile phone retailers frequently bundle the prices of several products and services together for their new customers. They offer the phone itself with a package that also includes the 2-year phone plan, internet access, and phone charger. This bundle benefits the customer because it provides them with all the tools they need for their phone all at once and it benefits the mobile phone retailer because they are selling the customer supplementary products and services other than just a phone.


The main appeal to sell things in a bundle is that you can introduce new or complementary products packaged with a consistent high seller. Many businesses do this to try to promote new products and get customers intesrested enough to buy more.  

Related Blog Posts

3 Ways Apple Crushed the iPhone 5 Pricing Strategy

5 Best SaaS Pricing Page Features to Add Value

Lessons from the Failure of J.C. Penney’s New Pricing Strategy

Related Keywords: Pricing StrategyRevenue OptimizationProduct BundlingPrice BundlingPricingOptional Product Pricing