Predatory Pricing

Predatory pricing is a method of pricing in which a seller sets a price so low that other suppliers cannot compete and are forced to exit the market.

Predatory Pricing Examples

    Selling below a price floor
    Selling to push a competitor out of business
    Selling to become a monopoly

Deeper Insights

Predatory pricing, not only causes others to leave the market, but it also restricts entry for others. Since this is the purpose of predatory pricing, it is banned in many places because it is considered a violation of competition laws. However, in many cases it is difficult to prove a business is actively trying to implement predatory pricing rather than just partaking in normal competition.

If you had a competitor that was selling a TV at $100, and you sold the same TV at $80 (while taking a loss) because you knew they couldn't beat your price, you're inacting in predatory pricing. This is illegal in many countries and is treated very harshly by many justice systems.

Related Blog Posts

The Red Dragon Rages Towards Riches, Shifting Pricing Strategy

6 Myths About Pricing You Need to Debunk for Your Pricing Strategy

Related Keywords: Pricing, Underpricing, Penetration Pricing, Psychological Pricing