Power Pricing Examples
- Apple uses power pricing to sell phones for $900
- Netflix will continue to raise prices because of how much customers value their service
Power pricing occurs when a seller makes product pricing a top strategic priority. Price is utilized as a powerful tool for affecting value perception and sales. Most businesses shy away from power pricing, even if the absence of power pricing hurts the bottom line.
At Price Intelligently, we believe all companies have the potential to become power pricers with a little smart thinking and customer insight.