Economy Pricing

Economy pricing is a method of pricing in which a low price is assigned to a product with decreased production costs.

Economy Pricing Examples

    Generic goods competiting with name brand products at supermarkets

Deeper Insights

Those looking to sell goods at economy pricing understand that they will only make a small profit. Selling at high volume is far more important when selling economy-priced goods than anything else. Since you minimize on advertising and pormotional costs, your best bet is to put products right in front of customers. An example of economy pricing is generic food sold at grocery stores. The generic items are priced lower due to the fact that they require very little marketing and promotion expenses.

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Related Keywords: DiscountPredatory PricingPrice ElasticityCompetitor-Based Pricing