- BOGO - Buy One Get One Free
- Buy One Get One Half Off
- 10%/15%/20%/etc. Off Original Price
Who doesn’t love discounts? Discounts raise the value perception of a product through undervaluation. Discounts drive people to buy your products because consumers love feeling like they’re getting a good deal. A common trick when offering discounts is to raise the initial sticker price so that it looks like the discount is an even better deal.