A discount is a deduction of a certain percentage off the original market price.

Discount Examples

    BOGO - Buy One Get One Free
    Buy One Get One Half Off
    10%/15%/20%/etc. Off Original Price

Deeper Insights

Who doesn’t love discounts? Discounts raise the value perception of a product through undervaluation. Discounts drive people to buy your products because consumers love feeling like they’re getting a good deal. A common trick when offering discounts is to raise the initial sticker price so that it looks like the discount is an even better deal.

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Related Keywords: Price NegotiatingPredatory PricingPrice BundlingGeographical Pricing