Customer Value Examples
Amazon Prime gives you free 2-day shipping and free movies
Years ago, Netflix offered DVD delivery and the additional feature of online viewing
The Apple Ipod exhibits a great deal of customer value. Apple added customer value to their product by differentiating it from competition. To set it apart from other mp3 players, they synchronized the product with iTunes - their free music library software. This augmented the customer value and inreased the product's usefulness.