Value Based Pricing
Willingness To Pay: What Is It and How to Calculate Customer WTP
Willingness to pay is a defining variable when choosing your subscription prices. Learn how to calculate it accurately.
Is it Worth it? Tearing Down YouTube Premium's Pricing
This week's episode of Pricing Page Teardown has Patrick and Peter digging into the components of YouTube Premium, the platform's attempt to monetize its user base. The product is fairly new and they've already got a handle on their core customer and their willingness to pay.
Tearing Down Evernote's Pricing
Evernote is a freemium OG. After years of giving too much away for free, they are finally starting to understand how to monetize. This week, 9,233 of their customers show us how far they still have to go before they match what they are offering and what their customers are willing to pay.
Tearing Down LinkedIn's Pricing Page
LinkedIn is the most expensive social network around because they know their value. By building at the intersection of consumer and business, they can give the core features away for free but know that customers will pay a premium for the things they value.
Head to Head: Tearing Down DocuSign's and PandaDoc's Pricing
Our first head-to-head. DocuSign is the incumbent, ready to IPO. PandaDoc is the insurgent, looking for part of a growing market. Both have great ideas with pricing. Both have things to learn. See who wins in this week's pricing page teardown.
Slack’s Pricing Page Teardown: Slack Free vs Paid Plans
Slack's pricing is damn near perfect, and it comes down to one thing: value metrics. Slack know what their customers want and exactly what they will pay for it.
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