You Don't Care About Pricing and That's a Problem

Pricing is not sexy. Even in the wake of the nerd takeover the past few years, us pricing folks
By Patrick Campbell

The Crucial Steps to Actually Quantifying Your Customer Personas

If you’ve read any content related to marketing, you’ve definitely heard of the “buyer persona”
By Patrick Campbell

From Grass to SaaS: What Pot Pricing Can Teach You About Your Pricing Strategy

In case you haven’t read the news lately, 2014 is shaping up to be a controversial year; and
By Tucker Dawson

You're Leaving Out the Customer: How to Quantify Your Value Propositions

Features don’t sell products. Value propositions do. Granted, the features are the means to
By Patrick Campbell

Beyond the PR: Amazon Takes to the Skies to Boost Customer Value

Since CEO Jeff Bezos’s 60 minutes showcase of Amazon’s unmanned drone delivery service, many
By Patrick Campbell

Feature Value Analysis: The Supreme Growth Hack

I’m a huge fan of Will Ferrell. Go ahead and judge away, but I think he’s hilarious. In a recent
By Jared Boyer

A Guide to SaaS Metrics and Your Pricing Strategy: Eliminating Churn

Please note: This is the second post of a three part series that focuses on how your SaaS
By Tucker Dawson

Profit Maximization: Sales Keeps Discounting and It May be Your Fault

Before I came to Price Intelligently, I worked for a startup called IdeaPaint, the inventors of
By John Rioux

4 Simple Tips for Crafting Better Value Propositions

The gaming industry is perhaps the best example of a hyper-competitive business environment.
By Jared Boyer

Revenue Maximization through a Simple Customer Value Formula

This article is a guest post from Andy Wilson, Co-Founder and CEO of Logik. Here he writes about
By Andy Wilson
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