Value Based Pricing
Tearing Down the Pricing of Headspace and Calm
In this week's episode, Patrick and Peter sit down and take a moment to consider the pricing of mindfulness and meditation apps Headspace and Calm. Breathe out and tune in to find out more.
Tearing Down the Pricing of Zoho and Freshworks
In this episode of Pricing Page Teardown, Peter and I dig into two titans of the small business market, Zoho and Freshworks. With better design, Freshworks is the more modern choice, but Zoho can still compete with feature differentiation and a better pricing strategy.
Delivering Anything to Your Door: Tearing Down Postmates' Pricing
In this week's teardown we take a look at on-demand superstar Postmates. With a premium tier and some updated annual pricing they could take Postmates unlimited to the next level.
Tearing Down the Pricing of Postmark and SendGrid
In this week's teardown we take a look at the battle between transactional email providers Postmark and SendGrid, and dive into how important value propositions are and how expansion revenue and enterprise pricing can lead to a win.
Simple vs. Complex Pricing: Basecamp vs. Asana
This is a teardown of Basecamp and Asana's pricing strategy in the subscription project management space. Basecamp and Asana pricing is quite controversial given what Basecamp is willing to give up for simplicity and ease of use. Asana has the enterprise market reeling though.
You Don't Care About Pricing and That's a Problem
Pricing is often looked to as a last resort to boost profits, but a pricing strategy based on customer value stops revenue problems before they start.
The Crucial Steps to Actually Quantifying Your Customer Personas
Let’s cut the superficial stuff and get down and dirty with the data that can make your buyer personas truly actionable for the entire team.
From Grass to SaaS: What Pot Pricing Can Teach You About Your Pricing Strategy
Let's dig into the economics of pot pricing before we discuss what Colorado cannabis shops can teach you about a proper SaaS pricing strategy.
You're Leaving Out the Customer: How to Quantify Your Value Propositions
Value propositions sell products, not features, so let's examine a data driven method for improving your value propositions and product marketing.
Beyond the PR: Amazon Takes to the Skies to Boost Customer Value
Amazon's aerial drone showcase was an obvious PR stunt, but rapid drone delivery could help them become the world's largest retailer in the future.
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