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Retention
Credit Card Failures
An in-depth guide to understanding and reducing churn from failed payments.
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ProtectTheHustle-Index
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Protect the Hustle
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Explorations of the truth behind the strategy and tactics of B2B SaaS growth to make you an outstanding operator.
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How Subscription Growth is Changing

The subscription market is in the midst of profound upheaval.
By Patrick Campbell

The State of the SaaS Economy

As a leader in the recurring revenue world, your job is always getting harder.
By Patrick Campbell

Your Buyer Personas Aren't Good Enough

"Know thy customer" might just be the first commandment of enlightened startups worldwide. The
By Patrick Campbell

Pricing Page Tips: 3 Tips for the Best SaaS Pricing Page [+ Examples]

There is one page on your website that rises above all others in importance. Your sales and
By Patrick Campbell

Major Considerations When Moving From Perpetual Licenses To SaaS

Most on-premise software vendors are ill-prepared for the universal shift to the SaaS pricing
By Patrick Campbell

The 5 Best SaaS Pricing Pages & Lessons We’ve Learned From Them

Your pricing page is your goal line; the almighty point at which a buying decision is made and
By Patrick Campbell

Getting Suckered by GoPro Yields 3 Lessons in Value Based Pricing

Quick disclaimer: I’m not an avid skydiver. I also don’t go base jumping in a squirrel suit
By Jared Boyer

The Value Metric: Optimize Your Pricing Strategy for High Growth

If you’ve read our blog before, you know we dreamboat about this company called Wistia a lot.
By Patrick Campbell

The Crucial Steps to Actually Quantifying Your Customer Personas

If you’ve read any content related to marketing, you’ve definitely heard of the “buyer persona”
By Patrick Campbell

4 Tips That Take Your SaaS Pricing Page From Complete Dud to Total Stud

At the beginning of the New Year, we exposed some critical mistakes that 5 SaaS companies were
By John Rioux
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