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Pricing Strategy
Value Based Pricing
SaaS Pricing
Tearing Down Basecamp and Asana Pricing
This is a teardown of Basecamp and Asana's pricing strategy in the subscription project management space. Basecamp and Asana pricing is quite controversial given what Basecamp is willing to give up for simplicity and ease of use. Asana has the enterprise market reeling though.
Patrick Campbell
Tearing Down Github's Pricing
Social coding platform GitHub makes it easy for developers and engineers to collaborate on projects. We talk about feature differentiation and how understanding the technical aptitude of your buyer is important.
Patrick Campbell
Tearing Down Slack's Pricing
Slack's pricing is damn near perfect, and it comes down to one thing: value metrics. Slack know what their customers want and exactly what they will pay for it.
Patrick Campbell
How Subscription Growth is Changing
The future of the subscription world is driven by customer data. The choice is simple: talk to your customers or get left behind.
Patrick Campbell
Why Grandfathering Your Pricing is Terrible for Your Business
Grandfathering your pricing kneecaps your growth and crushes your relationships with your customers.
Patrick Campbell
The State of the SaaS Economy
The SaaS economy has radically changed in the last five years. Most of our businesses haven't kept up.
Patrick Campbell
Your Buyer Personas Aren't Good Enough
Buyer personas with alliterative names and vague attributes don't cut it anymore. Quantifying your personas is the key to understanding and cloning your best customers.
Patrick Campbell
How to Design a Perfect SaaS Pricing Page
The pricing page is the most important page on your website. Here are the principles behind great pricing pages at companies like Appcues, Drift, and Wistia.
Patrick Campbell
Major Considerations When Moving From Perpetual Licenses To SaaS
SaaS is the future. If you don't transition appropriately from the Perpetual License model you're going to end up burning out as a company.
Patrick Campbell
Lessons from the Top 5 SaaS Pricing Pages
Your SaaS pricing page is what everything in your business leads to or justifies. Here are some pricing strategy lessons from the top companies.
Patrick Campbell
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