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Pricing Strategy
Value Based Pricing
SaaS Pricing
Meal-Kit Delivery Teardown: Blue Apron vs. HelloFresh
In this Pricing Page Teardown we look at out Blue Apron and HelloFresh understand their core customer. The winner is going to be decided by whichever can reduce costs enough and increase value enough to make the numbers work for growth.
Patrick Campbell
Tearing Down the Pricing of TSheets and Deputy
In this week's Pricing Page Teardown, we take a look at TSheets and Deputy's pricing in the time-tracking and scheduling space. Which company will come out on top? Read or watch on to find out!
Patrick Campbell
Simple vs. Complex Pricing: Basecamp vs. Asana
This is a teardown of Basecamp and Asana's pricing strategy in the subscription project management space. Basecamp and Asana pricing is quite controversial given what Basecamp is willing to give up for simplicity and ease of use. Asana has the enterprise market reeling though.
Patrick Campbell
Tearing Down Github's Pricing
Social coding platform GitHub makes it easy for developers and engineers to collaborate on projects. We talk about feature differentiation and how understanding the technical aptitude of your buyer is important.
Patrick Campbell
Tearing Down Slack's Pricing
Slack's pricing is damn near perfect, and it comes down to one thing: value metrics. Slack know what their customers want and exactly what they will pay for it.
Patrick Campbell
How Subscription Growth is Changing
The future of the subscription world is driven by customer data. The choice is simple: talk to your customers or get left behind.
Patrick Campbell
Why Grandfathering Your Pricing is Terrible for Your Business
Grandfathering your pricing kneecaps your growth and crushes your relationships with your customers.
Patrick Campbell
The State of the SaaS Economy
The SaaS economy has radically changed in the last five years. Most of our businesses haven't kept up.
Patrick Campbell
Your Buyer Personas Aren't Good Enough
Buyer personas with alliterative names and vague attributes don't cut it anymore. Quantifying your personas is the key to understanding and cloning your best customers.
Patrick Campbell
How to Design a Perfect SaaS Pricing Page
The pricing page is the most important page on your website. Here are the principles behind great pricing pages at companies like Appcues, Drift, and Wistia.
Patrick Campbell
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