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Pricing Strategy
Value Based Pricing
SaaS Pricing
How Subscription Growth is Changing
The future of the subscription world is driven by customer data. The choice is simple: talk to your customers or get left behind.
Patrick Campbell
Why Grandfathering Your Pricing is Terrible for Your Business
Grandfathering your pricing kneecaps your growth and crushes your relationships with your customers.
Patrick Campbell
The State of the SaaS Economy
The SaaS economy has radically changed in the last five years. Most of our businesses haven't kept up.
Patrick Campbell
Your Buyer Personas Aren't Good Enough
Buyer personas with alliterative names and vague attributes don't cut it anymore. Quantifying your personas is the key to understanding and cloning your best customers.
Patrick Campbell
Why You Shouldn't A/B Test Your Prices
A/B testing your pricing is a great way to generate angry customers and incomplete data. It's a terrible way to build a solid subscription pricing strategy.
Patrick Campbell
How to Design a Perfect SaaS Pricing Page
The pricing page is the most important page on your website. Here are the principles behind great pricing pages at companies like Appcues, Drift, and Wistia.
Patrick Campbell
3 types of pricing strategy (and why you need value based pricing)
Here's why your recurring revenue pricing strategy needs to optimize around value based pricing, including the tactics you can use to start getting your pricing right.
Patrick Campbell
Ride the Demand Curve: Price Skimming and Your Pricing Strategy
Let's take a look at the pros and cons of price skimming, a pricing strategy that uses high initial prices to maximize profit margins and revenue.
Tucker Dawson
Pricing Strategy Lessons: How hipsters are driving up beer prices
Beer companies are taking advantage of hipsters to maximize profit by driving prices up. Here are some pricing strategy lessons for your business.
Jared Boyer
A Complete Guide to Changing Your SaaS Pricing
If you haven’t changed your prices in the past 12 months I guarantee you’re losing money. Here's how to change your SaaS pricing strategy properly.
Patrick Campbell
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