Value Based Pricing
Why You Shouldn't A/B Test Your Prices
A/B testing your pricing is a great way to generate angry customers and incomplete data. It's a terrible way to build a solid subscription pricing strategy.
4 Simple Tips for Crafting Better Value Propositions
Let's examine four methods your business can use immediately to create value propositions that attract prospective customers and maximize revenue.
3 Lessons for Revenue Maximization from the NFL Pricing Playbook
Let's take a look at 3 lessons from the NFL pricing playbook that can help you price and package your product to maximize revenue for your business.
How Your Request for Proposal (RFP) Pricing Strategy Can Boost Profit
Determining the right bid price for your response to an RFP can be tricky, but not if you include value based pricing in every step of the process.
Pricing SaaS Without Complexity: The First Steps to Simplifying Your Pricing Strategy
Focusing on customer value when developing your SaaS pricing strategy is the key to avoiding complex pricing schemes that frustrate customers.
How Starbucks Uses Pricing Strategy for Profit Maximization
Starbucks is a master of employing value based pricing for profit maximization. Let's take a look at tactics you can use to increase revenue.
Price Elasticity of Demand: Elastic Pricing Model and Strategy
At the core of marketing is predicting how consumers will respond to stimulus. This includes your pricing and overall pricing strategy.
Pricing is a Process and How We Validated Our Technology By Pricing Gold
Pricing is a Process. You need to treat it like one, because if your pricing strategy lacks process, you're leaving cash on the table.
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