Why You Shouldn't A/B Test Your Prices

A/B testing your pricing sounds great in theory.  Just dream up two pricing schemes, test each
By Patrick Campbell

4 Simple Tips for Crafting Better Value Propositions

The gaming industry is perhaps the best example of a hyper-competitive business environment.
By Jared Boyer

3 Lessons for Revenue Maximization from the NFL Pricing Playbook

Football is back! Kind of. Okay so football isn’t really back per se, but the NFL preseason did
By Jared Boyer

Pricing SaaS Without Complexity: The First Steps to Simplifying Your Pricing Strategy

It’s no secret that newspaper subscription and advertising revenues have taken a huge nose-dive,
By Tucker Dawson

How Starbucks Uses Pricing Strategy For Profit Maximization

Last Thursday Starbucks raised their beverage prices by an average of 1% across the U.S, a move
By Tucker Dawson

Pricing is a Process and How We Validated Our Technology By Pricing Gold

One of the biggest lessons we’ve learned within the world of pricing is that even though your
By Patrick Campbell
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