Value Based Pricing
Tearing down the pricing of Equinox and Planet Fitness
In this episode, Peter and I dig into the pricing strategies of Equinox and Planet Fitness. Will Luxury and experience win out, or will add-ons change the game?
Tearing Down the Pricing of The Wall Street Journal and The Financial Times
Today, Patrick and Peter go deep on two titans of financial journalism—The Wall Street Journal and The Financial Times. Find out who really lives up to their reputation
Tearing Down the Pricing of Dollar Shave Club and Gillette
This week we teardown the pricing of Dollar Shave Club and Gillette. Will Dollar Shave Club win out by taking over the bathroom, or can Gillette fight back with over 100 years of brand awareness? We find out in this week's Pricing Page Teardown.
Tearing Down the Domo Pricing Page
With an IPO looming on the horizon, “insta-unicorn” Domo is crushing the business intelligence market. We dig into the pricing strategy that's fueled the company's colossal growth and pick out three nascent opportunities for growth.
Design the Best SaaS Pricing Page for Your Business [+Examples]
The pricing page is the most important page on your website. Here are the principles behind great pricing pages at companies like Appcues, Drift, and Wistia.
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