A No Bull, Straightforward Guide to Value Based Pricing Strategy

  Pricing is one of the worst and one of the best things to ever happen to your business. It's
By Eric Yu

Lessons From the Biggest Pricing Strategy Failure of 2012

J.C. Penney's experiment with “fair and square” pricing that eliminates all deals, offers,
By Patrick Campbell

Top three pricing strategy successes of 2012

It’s been quite a year, complete with Gangnam style, a Facebook IPO, and even a looming fiscal
By Patrick Campbell

Competition Based Pricing: Pros/Cons of Competitive Pricing

Please note: This post is the second post in a five part series on the main pricing
By Vivian Guo
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