What is ARR (Annual Recurring Revenue)? + ARR Formula

Metrics – with the right context and understanding – are powerful tools. They help you frame the
By Patrick Campbell

Your Buyer Personas Aren't Good Enough

"Know thy customer" might just be the first commandment of enlightened startups worldwide. The
By Patrick Campbell

Why You Shouldn't A/B Test Your Prices

A/B testing your pricing sounds great in theory.  Just dream up two pricing schemes, test each
By Patrick Campbell

Pricing Page Tips: 3 Tips for the Best SaaS Pricing Page [+ Examples]

There is one page on your website that rises above all others in importance. Your sales and
By Patrick Campbell

A comprehensive data guide to why you shouldn't discount

To get people into their product, many SaaS companies turn to discount pricing to increase
By Patrick Campbell

Why you need to review your pricing strategy today (and how to do it right)

Every SaaS company is different, but almost every single one makes a mistake that puts the
By Patrick Campbell

How to Raise Prices and Customer Satisfaction

Raising prices is the ultimate conflict for a SaaS company. On one hand, a price increase leads
By Patrick Campbell

Announcing the Most Comprehensive Book Written on SaaS Pricing

At this point I've said this at least a thousand times: pricing is the highest impact lever on
By Patrick Campbell

The Saddest SaaS Pricing Pages of the Year

Imagine if every potential customer who wants to sign up for your product went through the same
By Patrick Campbell

Data shows our addiction to acquisition based growth is getting worse

While building a high growth SaaS business takes an immense amount of work and ingenuity, the
By Patrick Campbell
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