How Subscription Growth is Changing

The subscription market is in the midst of profound upheaval.
By Patrick Campbell

The State of the SaaS Economy

As a leader in the recurring revenue world, your job is always getting harder.
By Patrick Campbell

Your Buyer Personas Aren't Good Enough

"Know thy customer" might just be the first commandment of enlightened startups worldwide. The
By Patrick Campbell

Why You Shouldn't A/B Test Your Prices

A/B testing your pricing sounds great in theory.  Just dream up two pricing schemes, test each
By Patrick Campbell

Price localization: Boosts growth by over 30%

Choosing the right price point is key to appealing to your target customers, but if you are just
By Patrick Campbell

A comprehensive data guide to why you shouldn't discount

To get people into their product, many SaaS companies turn to discounts to increase acquisition.
By Patrick Campbell

Your Direct Conversions are Bringing in the Wrong Customers

Building a SaaS or subcription business—or any successful business, for that matter—is about
By Patrick Campbell

Why you need to review your pricing strategy today (and how to do it right)

Every SaaS company is different, but almost every single one makes a mistake that puts the
By Patrick Campbell

Announcing the Most Comprehensive Book Written on SaaS Pricing

At this point I've said this at least a thousand times: pricing is the highest impact lever on
By Patrick Campbell
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