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Pricing Strategy
Value Based Pricing
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Tearing Down Shopify's Pricing
Shopify is the go to e-commerce platform for entrepreneurs and small businesses. In this week's episode, we dig into boosting revenue with transaction fees and how willingness to pay informs their current pricing.
Patrick Campbell
Tearing Down the Pricing of Dropbox and Box
Cloud storage titans Box and Dropbox square off in today's episode of Pricing Page Teardown. We talk feature differentiation, positioning, and competing at opposite sides of the market.
Patrick Campbell
Tearing Down Mailchimp's Pricing
After 17 years of steady growth, MailChimp has successfully bootstrapped to $400M in revenue - but, in the heavily commoditized email marketing industry, is their current pricing strategy enough to keep driving that growth?
Patrick Campbell
Tearing Down the Pricing of Zoom and GoToMeeting
Web conferencing providers Zoom and GoToMeeting come head-to-head in this week's Pricing Page Teardown. We talk willingness to pay, feature differentiation, and carving out a place in the red ocean.
Patrick Campbell
Head to Head: Tearing Down DocuSign's and PandaDoc's Pricing
Our first head-to-head. DocuSign is the incumbent, ready to IPO. PandaDoc is the insurgent, looking for part of a growing market. Both have great ideas with pricing. Both have things to learn. See who wins in this week's pricing page teardown.
Patrick Campbell
Tearing down Spotify's pricing
Spotify demonstrates that the consumer music play is a terrible slog, because your pricing strategy is plagued by heavy costs, an unreasonable consumer, and plenty of classic B2C pricing bumps along the way. Here's how we'd teardown their subscription pricing for better growth.
Patrick Campbell
Tearing down Salesforce's pricing
Salesforce demonstrates that you can be successful despite having a terrible pricing page. Though we definitely wouldn't recommend it.
Patrick Campbell
How Subscription Growth is Changing
The future of the subscription world is driven by customer data. The choice is simple: talk to your customers or get left behind.
Patrick Campbell
Why Grandfathering Your Pricing is Terrible for Your Business
Grandfathering your pricing kneecaps your growth and crushes your relationships with your customers.
Patrick Campbell
The State of the SaaS Economy
The SaaS economy has radically changed in the last five years. Most of our businesses haven't kept up.
Patrick Campbell
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