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Pricing Strategy
Value Based Pricing
SaaS Pricing
Head to Head: Tearing Down DocuSign's and PandaDoc's Pricing
Our first head-to-head. DocuSign is the incumbent, ready to IPO. PandaDoc is the insurgent, looking for part of a growing market. Both have great ideas with pricing. Both have things to learn. See who wins in this week's pricing page teardown.
Patrick Campbell
Tearing down Spotify's pricing
Spotify demonstrates that the consumer music play is a terrible slog, because your pricing strategy is plagued by heavy costs, an unreasonable consumer, and plenty of classic B2C pricing bumps along the way. Here's how we'd teardown their subscription pricing for better growth.
Patrick Campbell
Tearing down Salesforce's pricing
Salesforce demonstrates that you can be successful despite having a terrible pricing page. Though we definitely wouldn't recommend it.
Patrick Campbell
How Subscription Growth is Changing
The future of the subscription world is driven by customer data. The choice is simple: talk to your customers or get left behind.
Patrick Campbell
Why Grandfathering Your Pricing is Terrible for Your Business
Grandfathering your pricing kneecaps your growth and crushes your relationships with your customers.
Patrick Campbell
The State of the SaaS Economy
The SaaS economy has radically changed in the last five years. Most of our businesses haven't kept up.
Patrick Campbell
Your Buyer Personas Aren't Good Enough
Buyer personas with alliterative names and vague attributes don't cut it anymore. Quantifying your personas is the key to understanding and cloning your best customers.
Patrick Campbell
Why You Shouldn't A/B Test Your Prices
A/B testing your pricing is a great way to generate angry customers and incomplete data. It's a terrible way to build a solid subscription pricing strategy.
Patrick Campbell
3 types of pricing strategy (and why you need value based pricing)
Here's why your recurring revenue pricing strategy needs to optimize around value based pricing, including the tactics you can use to start getting your pricing right.
Patrick Campbell
How Adobe, GoPro, Microsoft, and Gillette saved their businesses through subscription revenue
More and more companies are making the switch to recurring revenue. Here's how Adobe, GoPro, Gillette, and Microsoft saved their businesses through the subscription economy.
Patrick Campbell
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