Your Buyer Personas Aren't Good Enough

"Know thy customer" might just be the first commandment of enlightened startups worldwide. The
By Patrick Campbell

Why You Shouldn't A/B Test Your Prices

A/B testing your pricing sounds great in theory.  Just dream up two pricing schemes, test each
By Patrick Campbell

Pricing Page Tips: 3 Tips for the Best SaaS Pricing Page [+ Examples]

There is one page on your website that rises above all others in importance. Your sales and
By Patrick Campbell

Price localization: Boosts growth by over 30%

Choosing the right price point is key to appealing to your target customers, but if you are just
By Patrick Campbell

The Saddest SaaS Pricing Pages of the Year

Imagine if every potential customer who wants to sign up for your product went through the same
By Patrick Campbell

The 5 Best SaaS Pricing Pages & Lessons We’ve Learned From Them

Your pricing page is your goal line; the almighty point at which a buying decision is made and
By Patrick Campbell

A Complete Guide to Changing Your SaaS Pricing

If you haven’t changed your prices in the past 12 months I guarantee you’re losing money. The
By Patrick Campbell

Per User Pricing: How it Kills SaaS Growth

In the early 1990s USI said, “let there be the ASP” and at that very moment the cloud was born,
By Patrick Campbell

How to Personalize Your Pricing Strategy for the Price of a Latte

We all know humanizing the customer experience can have a huge impact on the bottom line, but
By Tucker Dawson

4 Tips That Take Your SaaS Pricing Page From Complete Dud to Total Stud

At the beginning of the New Year, we exposed some critical mistakes that 5 SaaS companies were
By John Rioux
Join over 18,000 companies following these insights.

Stay tuned for more news

Don't miss out when we release new subscription research. Sign up for updates now.

Contribute to Recur

Got a subscription news story or data that needs coverage? Let us know.