Value Based Pricing
Pricing Page Teardown - Xero vs QuickBooks Online
Online accounting is a multi-billion dollar business. At the top of the industry sits QuickBooks Online, but they aren't the ones with momentum. That title goes to Xero, an accounting platform that puts design first, understands its customers, and dares to build around a great user experience.
Tearing Down Slack's Pricing
Slack's pricing is damn near perfect, and it comes down to one thing: value metrics. Slack know what their customers want and exactly what they will pay for it.
How Subscription Growth is Changing
The future of the subscription world is driven by customer data. The choice is simple: talk to your customers or get left behind.
Why Grandfathering Your Pricing is Terrible for Your Business
Grandfathering your pricing kneecaps your growth and crushes your relationships with your customers.
The State of the SaaS Economy
The SaaS economy has radically changed in the last five years. Most of our businesses haven't kept up.
Your Buyer Personas Aren't Good Enough
Buyer personas with alliterative names and vague attributes don't cut it anymore. Quantifying your personas is the key to understanding and cloning your best customers.
Why You Shouldn't A/B Test Your Prices
A/B testing your pricing is a great way to generate angry customers and incomplete data. It's a terrible way to build a solid subscription pricing strategy.
Announcing the Most Comprehensive Book Written on SaaS Pricing
We've put together the best book on SaaS pricing ever - teaching strategy, process, and design.
How to 10x Your SaaS Prices
The enterprise SaaS market has huge revenue potential. You can 10x your prices by providing the right value to these customers with higher willingness to pay.
The Saddest SaaS Pricing Pages of the Year
Your pricing page is the gatekeeper to your product, so a sad pricing page can seriously hurt your conversions. Make sure you're not making these mistakes.
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