Value Based Pricing
What is ARR (Annual Recurring Revenue)? + ARR Formula
A guide to Annual Recurring Revenue (ARR). Learn how to calculate it and why it’s important.
Tearing Down the Pricing of Dropbox and Box
Cloud storage titans Box and Dropbox square off in today's episode of Pricing Page Teardown. We talk feature differentiation, positioning, and competing at opposite sides of the market.
Your Buyer Personas Aren't Good Enough
Buyer personas with alliterative names and vague attributes don't cut it anymore. Quantifying your personas is the key to understanding and cloning your best customers.
Why You Shouldn't A/B Test Your Prices
A/B testing your pricing is a great way to generate angry customers and incomplete data. It's a terrible way to build a solid subscription pricing strategy.
Pricing Page Tips: 3 Tips for the Best SaaS Pricing Page [+ Examples]
The pricing page is the most important page on your website. Here are the principles behind great pricing pages at companies like Appcues, Drift, and Wistia.
A comprehensive data guide to why you shouldn't discount
To get people into their product, many SaaS companies turn to discounts to increase acquisition. Here's why that's a horrible idea.
Why you need to review your pricing strategy today (and how to do it right)
Pricing has the highest impact on your growth, efficiency, and even your internal alignment as a company. Yet, we're only spending 12.5 hours on it. Here's why that's a problem.
How to Raise Prices and Customer Satisfaction
Price increases are vital for growth, yet they are still avoided. Here's how to raise prices and customer satisfaction all at the same time.
Announcing the Most Comprehensive Book Written on SaaS Pricing
We've put together the best book on SaaS pricing ever - teaching strategy, process, and design.
The Saddest SaaS Pricing Pages of the Year
Your pricing page is the gatekeeper to your product, so a sad pricing page can seriously hurt your conversions. Make sure you're not making these mistakes.
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