Understanding and Communicating with your SaaS Board

You think you know what your board wants to hear: exponential growth, overwhelming booking
By Patrick Campbell

Pricing Page Tips: 3 Tips for the Best SaaS Pricing Page [+ Examples]

There is one page on your website that rises above all others in importance. Your sales and
By Patrick Campbell

Using integrations to reduce SaaS churn

Customers have a “use it or lose it” mentality about your product. They want to pay for
By Patrick Campbell

Brian Balfour: Why SaaS Companies Are Wrong About Product-Market Fit

You're too focused on product-market fit.
By Patrick Campbell

How to Turn a SaaS Company Around in 90 Days [Case Study]

A shift from an acquisition-first mindset to a retention-first mindset can have rippling effects
By Patrick Campbell

Data shows our addiction to acquisition based growth is getting worse

While building a high growth SaaS business takes an immense amount of work and ingenuity, the
By Patrick Campbell

We're lying to ourselves about SaaS customer development

In the past three months, I’ve spoken to six hundred and forty one founders (yes, I counted :))
By Patrick Campbell

SaaS Pricing Teardown: Ecommerce Platforms

Pricing strategy is the most important aspect of your business, because it’s quite literally the
By Patrick Campbell

Monetization Matters for SaaS Growth

  Many companies within the SaaS industry are putting entirely too much emphasis on acquisition
By Jordan T. McBride

Hiten Shah on Building a Long Lasting Funnel in SaaS

Note: Hiten Shah of Quicksprout & KISSmetrics presented the following framework during his
By Jordan T. McBride
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