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Pricing Strategy
Value Based Pricing
SaaS Pricing
Understanding and Communicating with your SaaS Board
Don't hurt your company by telling your board what you think they want to hear. Show your honest metrics, and choose the right ones for the best advice.
Patrick Campbell
Pricing Page Tips: 3 Tips for the Best SaaS Pricing Page [+ Examples]
The pricing page is the most important page on your website. Here are the principles behind great pricing pages at companies like Appcues, Drift, and Wistia.
Patrick Campbell
Using integrations to reduce SaaS churn
Customers who don't use your product often enough are going to churn. Adding integrations can keep user engagement high--which means lower churn and more cash.
Patrick Campbell
Brian Balfour: Why SaaS Companies Are Wrong About Product-Market Fit
Product-market fit isn't everything in SaaS. In his SaaSFest 2016 talk, Brian Balfour explains how market, product, channel, and model all need to fit together.
Patrick Campbell
How to Turn a SaaS Company Around in 90 Days [Case Study]
Can a change in your mindset result in rapid growth in your SaaS company? Yes--it can. Start by focusing on customer retention instead of logo acquisition.
Patrick Campbell
Data shows our addiction to acquisition based growth is getting worse
Acquiring customers through proper SaaS acquisition practices is important, but data reveals we've gone too far, spurning SaaS retention and SaaS monetization, which have much higher impact for SaaS growth.
Patrick Campbell
We're lying to ourselves about SaaS customer development
We've all read about the importance of SaaS customer development. Yet, we're not quantifying our SaaS buyer personas, because we're not talking to enough customers. This has huge implications on our customer acquisition costs, our saas metrics, and ultimately the growth of our business.
Patrick Campbell
How to Implement a Price Increase: 5 Steps and Best Practices [2019]
Updating your pricing strategy to reflect the upgraded value proposition of your product doesn't have to be scary. We'll walk you through five easy steps.
Jordan Mills
SaaS Pricing Teardown: Ecommerce Platforms
The best ecommerce platform understands its value metric and roots its success with the success of its partners.
Patrick Campbell
Monetization Matters for SaaS Growth
Monetizing your business is a massive lever for growth. A 1% increase in pricing yields an 11% increase in profits.
Jordan T. McBride
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