Value Based Pricing
How to Personalize Your Pricing Strategy for the Price of a Latte
Discover how contextual pricing and unique plan names humanize the customer experience and help prospects relate to the actual prices on your page.
6 Myths About Pricing You Need to Debunk for Your Pricing Strategy
Pricing is perceived as extremely difficult and has many myths. We go through which ones you need to debunk for your pricing strategy.
A Lesson in Price Communication: Pricing Data Supports the #MBTA Fare Hike, But Not the #MBTA
Pricing Data Supports the MBTA Fare Hike, But Not the MBTA's communication through the price increase. They need to rethink their pricing strategy.
What #SharkWeek can Teach You About Scarcity in Your Pricing Strategy
Discovery's shark week can teach us some extraordinary things about pricing strategy, including how to use scarcity correctly.
Innumeracy: How Your Pricing Strategy can take Advantage of Mathematical Ignorance
A quick pricing strategy often involves discounts, but you need to boost value and understand psychological pricing
How the Canadian Penny's Demise will Impact Psychological Pricing Strategy
Canada's move to a penniless system will have a large impact on corporate performance, due to the loss of the psychological pricing strategy.
A Peanut Butter Story: The Highs and Lows of Your Pricing Strategy
Pricing too low or too high has unfortunate complications for your pricing strategy. Price optimization can help you avoid these pitfalls.
Lessons from the Failure of J.C. Penney’s New Pricing Strategy
Lessons from the initial failure of J.C. Penney's new pricing strategy. You must understand your customer's price conditioning and experiment.
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