How to Personalize Your Pricing Strategy for the Price of a Latte

We all know humanizing the customer experience can have a huge impact on the bottom line, but
By Tucker Dawson

6 Myths About Pricing You Need to Debunk for Your Pricing Strategy

The Easter bunny, the infamous Cash Cat, and the claim that “clean coal” protects the
By Vivian Guo

A Lesson in Price Communication: Pricing Data Supports the #MBTA Fare Hike, But Not the #MBTA

Note: This post was co-written by one of Price Intelligently's Community Fellows, and Patrick
By Patrick Campbell

Innumeracy: How Your Pricing Strategy can take Advantage of Mathematical Ignorance

These days it seems that practically every retail and online store has bright red “SALE” signs
By Miranda Steinway

How the Canadian Penny's Demise will Impact Psychological Pricing Strategy

Canadians aren’t known for bold moves when it comes to monetary policy, but back in May those
By Miranda Steinway

A Peanut Butter Story: The Highs and Lows of Your Pricing Strategy

When buying a product or service, we all have one main goal: we want to get our money’s worth.
By Daphne Tsou

Lessons from the Failure of J.C. Penney’s New Pricing Strategy

At one time or another, we have all fallen victim to a store’s advertisement of the “Biggest
By Kaitlyn Sestak
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