Value Based Pricing
We're lying to ourselves about SaaS customer development
We've all read about the importance of SaaS customer development. Yet, we're not quantifying our SaaS buyer personas, because we're not talking to enough customers. This has huge implications on our customer acquisition costs, our saas metrics, and ultimately the growth of our business.
Lessons from Sending One Million Surveys
Here's what we've learned about boosting campaign response rates and obtaining the right answers from sending a million pricing strategy surveys.
You're Leaving Out the Customer: How to Quantify Your Value Propositions
Value propositions sell products, not features, so let's examine a data driven method for improving your value propositions and product marketing.
Feature Value Analysis: The Supreme Growth Hack
Let’s explore the importance of feature value before learning how you can use customer data to discover what your customers actually care about.
Screw Freemium: Use a Free Trial
Freemium offers might attract more potential customers, but free trials result in a greater incentive for prospects to upgrade to your premium plans.
Why Value Management is the Key to Profit Maximization
To ensure you pick a profitable price that reflects the value of your product, incorporate value management at every stage of the business cycle.
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