Getting Suckered by GoPro Yields 3 Lessons in Value Based Pricing

Quick disclaimer: I’m not an avid skydiver. I also don’t go base jumping in a squirrel suit
By Jared Boyer

How to Personalize Your Pricing Strategy for the Price of a Latte

We all know humanizing the customer experience can have a huge impact on the bottom line, but
By Tucker Dawson

Lessons from Sending One Million Surveys

Nothing is loved or hated more in the world of marketing than the online survey. This tool’s
By Patrick Campbell

You're Leaving Out the Customer: How to Quantify Your Value Propositions

Features don’t sell products. Value propositions do. Granted, the features are the means to
By Patrick Campbell

4 Tips That Take Your SaaS Pricing Page From Complete Dud to Total Stud

At the beginning of the New Year, we exposed some critical mistakes that 5 SaaS companies were
By John Rioux

Beyond the PR: Amazon Takes to the Skies to Boost Customer Value

Since CEO Jeff Bezos’s 60 minutes showcase of Amazon’s unmanned drone delivery service, many
By Patrick Campbell

Feature Value Analysis: The Supreme Growth Hack

I’m a huge fan of Will Ferrell. Go ahead and judge away, but I think he’s hilarious. In a recent
By Jared Boyer

Had Enough of Comcast's Appalling Pricing Strategy? So Have I.

It’s no secret that Comcast blows. Many of us are forced to pay top dollar for Comcast’s
By Tucker Dawson

4 Simple Tips for Crafting Better Value Propositions

The gaming industry is perhaps the best example of a hyper-competitive business environment.
By Jared Boyer

3 Lessons for Revenue Maximization from the NFL Pricing Playbook

Football is back! Kind of. Okay so football isn’t really back per se, but the NFL preseason did
By Jared Boyer
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