Price Optimization Blog | product differentiation

Getting Suckered by GoPro Yields 3 Lessons in Value Based Pricing

Discover how a quick trip to Best Buy to purchase the cheapest GoPro camera led to an empty wallet and 3 crucial lessons in value based pricing.

How to Personalize Your Pricing Strategy for the Price of a Latte

Discover how contextual pricing and unique plan names humanize the customer experience and help prospects relate to the actual prices on your page.

Lessons from Sending One Million Surveys

Here's what we've learned about boosting campaign response rates and obtaining the right answers from sending a million pricing strategy surveys.

Patrick Campbell

You're Leaving Out the Customer: How to Quantify Your Value Propositions

Value propositions sell products, not features, so let's examine a data driven method for improving your value propositions and product marketing.

Patrick Campbell

4 Tips That Take Your SaaS Pricing Page From Complete Dud to Total Stud

Your pricing page is crucial to your success in SaaS. Let's study one company's awesome page to show how you can improve your own pricing strategy.

Beyond the PR: Amazon Takes to the Skies to Boost Customer Value

Amazon's aerial drone showcase was an obvious PR stunt, but rapid drone delivery could help them become the world's largest retailer in the future.

Patrick Campbell

Feature Value Analysis: The Supreme Growth Hack

Let’s explore the importance of feature value before learning how you can use customer data to discover what your customers actually care about.

How to Use Product Differentiation to Optimize Your Pricing Strategy

Let's examine Apple's product differentiation and delve into how your business can use a basic product with a lower price to attract new customers.

Had Enough of Comcast's Appalling Pricing Strategy? So Have I.

Everyone has their gripes with Comcast, so let's examine their horrendous pricing strategy and discuss why your business shouldn't use their tactics.

4 Simple Tips for Crafting Better Value Propositions

Let's examine four methods your business can use immediately to create value propositions that attract prospective customers and maximize revenue.

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