A Peanut Butter Story: The Highs and Lows of Your Pricing Strategy

When buying a product or service, we all have one main goal: we want to get our money’s worth.
By Daphne Tsou

Lessons from the Failure of J.C. Penney’s New Pricing Strategy

At one time or another, we have all fallen victim to a store’s advertisement of the “Biggest
By Kaitlyn Sestak

Big Mac's Lessons on Global Economics and Your Pricing Strategy

A Big Mac is more than just the all-American burger. The mystery-meat riddled, artery-clogging
By Vivian Guo
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