Pricing Ethics: 5 Ethical Issues in Pricing Strategies [+Avoiding Them]

Some ethical issues are extremely easy to understand: don’t steal, treat others with respect,
By Vivian Guo

Why Your Pricing Strategy is the Key to Customer Success

This post comes in the wake of Customer Success 2012, an event we've been asked to be a part of
By Patrick Campbell

Hurricane Sandy, Price Gouging, and Your Pricing Strategy

Since the time when we were all junior economists, we’ve been told that the world is driven by
By Patrick Campbell

Two Pricing Strategy Takeaways from Apple's App Store

This article is a guest post from Jack McDermott, Co-Founder and CEO of Balbus Speech, one of
By Jack McDermott

Value Based Pricing 101: The Necessities and Your Pricing Strategy

Please note: This post is the third post in a five part series on the main pricing
By Vivian Guo

Competition Based Pricing: Pros/Cons of Competitive Pricing

Please note: This post is the second post in a five part series on the main pricing
By Vivian Guo

Cost Plus Pricing Strategy: Definition, Advantages & Disadvantages

xPlease note: This post is the first post in a five-part, week-long series on the main pricing
By Vivian Guo

6 Myths About Pricing You Need to Debunk for Your Pricing Strategy

The Easter bunny, the infamous Cash Cat, and the claim that “clean coal” protects the
By Vivian Guo
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