What is ARR (Annual Recurring Revenue)? + ARR Formula

Metrics – with the right context and understanding – are powerful tools. They help you frame the
By Patrick Campbell

How Subscription Growth is Changing

The subscription market is in the midst of profound upheaval.
By Patrick Campbell

Grandfathered Pricing: Why 'Grandfathered In Pricing' is Bad for Business

Grandfathering your subscribers into lower pricing seems friendly enough. After all, what's the
By Patrick Campbell

The State of the SaaS Economy

As a leader in the recurring revenue world, your job is always getting harder.
By Patrick Campbell

Your Buyer Personas Aren't Good Enough

"Know thy customer" might just be the first commandment of enlightened startups worldwide. The
By Patrick Campbell

Why You Shouldn't A/B Test Your Prices

A/B testing your pricing sounds great in theory.  Just dream up two pricing schemes, test each
By Patrick Campbell

Pricing Page Tips: 3 Tips for the Best SaaS Pricing Page [+ Examples]

There is one page on your website that rises above all others in importance. Your sales and
By Patrick Campbell

Price localization: Boosts growth by over 30%

Choosing the right price point is key to appealing to your target customers, but if you are just
By Patrick Campbell

A comprehensive data guide to why you shouldn't discount

To get people into their product, many SaaS companies turn to discounts to increase acquisition.
By Patrick Campbell
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