How Subscription Growth is Changing

The subscription market is in the midst of profound upheaval.
By Patrick Campbell

The State of the SaaS Economy

As a leader in the recurring revenue world, your job is always getting harder.
By Patrick Campbell

Your Buyer Personas Aren't Good Enough

"Know thy customer" might just be the first commandment of enlightened startups worldwide. The
By Patrick Campbell

Why you need to review your pricing strategy today (and how to do it right)

Every SaaS company is different, but almost every single one makes a mistake that puts the
By Patrick Campbell

How to Raise Prices and Customer Satisfaction

Raising prices is the ultimate conflict for a SaaS company. On one hand, a price increase leads
By Patrick Campbell

Everyone In SaaS Is Using Buyer Personas Incorrectly

Starting a SaaS company is 10x easier than starting an ecommerce or on-premise software company.
By Andrew Gierer

Per User Pricing: How it Kills SaaS Growth

In the early 1990s USI said, “let there be the ASP” and at that very moment the cloud was born,
By Patrick Campbell

Collections: The Forgotten Revenue Maximization Lever

Unless you’re a rare breed, collections can be one of the most boring things for your business.
By Patrick Campbell

You're Leaving Out the Customer: How to Quantify Your Value Propositions

Features don’t sell products. Value propositions do. Granted, the features are the means to
By Patrick Campbell
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