Your Buyer Personas Aren't Good Enough

"Know thy customer" might just be the first commandment of enlightened startups worldwide. The
By Patrick Campbell

Why You Shouldn't A/B Test Your Prices

A/B testing your pricing sounds great in theory.  Just dream up two pricing schemes, test each
By Patrick Campbell

Pricing Page Tips: 3 Tips for the Best SaaS Pricing Page [+ Examples]

There is one page on your website that rises above all others in importance. Your sales and
By Patrick Campbell

Price localization: Boosts growth by over 30%

Choosing the right price point is key to appealing to your target customers, but if you are just
By Patrick Campbell

Why You Should Change Your SaaS Pricing Every 6 Months

Pricing is the most important lever in your business. True, we’re a bit biased given we work
By Jordan T. McBride

Per User Pricing: How it Kills SaaS Growth

In the early 1990s USI said, “let there be the ASP” and at that very moment the cloud was born,
By Patrick Campbell

The Saddest SaaS Pricing Pages of the Year

Discuss on Hacker News here. 
By Patrick Campbell

Price Intelligently's 1st Annual SaaS Pricing Page Pageant

Here at Price Intelligently, we see a lot of SaaS company pricing pages. Optimizing these pages
By Tucker Dawson

Lessons From the Biggest Pricing Strategy Failure of 2012

J.C. Penney's experiment with “fair and square” pricing that eliminates all deals, offers,
By Patrick Campbell

Top three pricing strategy successes of 2012

It’s been quite a year, complete with Gangnam style, a Facebook IPO, and even a looming fiscal
By Patrick Campbell
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