Value Based Pricing
Tearing down the Pricing of Squarespace and Wix
Squarespace and Wix dominate the web design and hosting space and they are matching each other dollar for dollar. How can one pull ahead of the other and ahead of the chasing pack? Pricing. Both companies could change their pricing and capture more revenue from the market.
Tearing Down Slack's Pricing
Slack's pricing is damn near perfect, and it comes down to one thing: value metrics. Slack know what their customers want and exactly what they will pay for it.
Tearing down Spotify's pricing
Spotify demonstrates that the consumer music play is a terrible slog, because your pricing strategy is plagued by heavy costs, an unreasonable consumer, and plenty of classic B2C pricing bumps along the way. Here's how we'd teardown their subscription pricing for better growth.
Tearing down Salesforce's pricing
Salesforce demonstrates that you can be successful despite having a terrible pricing page. Though we definitely wouldn't recommend it.
Your Buyer Personas Aren't Good Enough
Buyer personas with alliterative names and vague attributes don't cut it anymore. Quantifying your personas is the key to understanding and cloning your best customers.
Why You Shouldn't A/B Test Your Prices
A/B testing your pricing is a great way to generate angry customers and incomplete data. It's a terrible way to build a solid subscription pricing strategy.
How to Design a Perfect SaaS Pricing Page
The pricing page is the most important page on your website. Here are the principles behind great pricing pages at companies like Appcues, Drift, and Wistia.
Price localization: Boosts growth by over 30%
The beauty of the cloud is we can buy globally, but we still like to think locally. If you take advantage of price localization, you can increase your growth substantially.
Why You Should Change Your SaaS Pricing Every 6 Months
Companies with the greatest pricing power are typically re-evaluating their pricing strategy every three months on a pricing committee, and making changes every six months.
Jordan T. McBride
Stop Per User SaaS pricing; You're Killing Growth
Per User SaaS Pricing is a relic of the software license model. Let's go through how to focus on value based SaaS pricing for revenue maximization.
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