Three Software Pricing Strategy Lessons from T-Mobile "Un-Carrier"

T-Mobile has long been the neglected step-sister in the US mobile carrier family. She just
By Eric Yu

How Groupon is Losing $1,117,808 Every Single Day

Note: This is the first in our "They're leaving money on the table" series, where we actually
By Patrick Campbell

[Study] Whose time is worth more: @Jason's or @Dharmesh's?

Wednesday night I had the opportunity to have dinner with a group of folks who were well above
By Patrick Campbell

Lessons From the Biggest Pricing Strategy Failure of 2012

J.C. Penney's experiment with “fair and square” pricing that eliminates all deals, offers,
By Patrick Campbell

Top three pricing strategy successes of 2012

It’s been quite a year, complete with Gangnam style, a Facebook IPO, and even a looming fiscal
By Patrick Campbell

Why Your Pricing Strategy is the Key to Customer Success

This post comes in the wake of Customer Success 2012, an event we've been asked to be a part of
By Patrick Campbell

Value Based Pricing 101: The Necessities and Your Pricing Strategy

Please note: This post is the third post in a five part series on the main pricing
By Vivian Guo

6 Myths About Pricing You Need to Debunk for Your Pricing Strategy

The Easter bunny, the infamous Cash Cat, and the claim that “clean coal” protects the
By Vivian Guo
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