Why You Shouldn't A/B Test Your Prices

A/B testing your pricing sounds great in theory.  Just dream up two pricing schemes, test each
By Patrick Campbell

3 ways human behavior can help your SaaS pricing strategy

Congratulations! Your brand new software widget is finally ready to hit the market! Now you just
By Chris Doty

A Complete Guide to Changing Your SaaS Pricing

If you haven’t changed your prices in the past 12 months I guarantee you’re losing money. The
By Patrick Campbell

5 Revenue Losing Pricing Strategy Mistakes You're Making

At this point we’ve more than likely bored you with communicating how important pricing is to
By Jared Boyer

Getting Suckered by GoPro Yields 3 Lessons in Value Based Pricing

Quick disclaimer: I’m not an avid skydiver. I also don’t go base jumping in a squirrel suit
By Jared Boyer

The Value Metric: Optimize Your Pricing Strategy for High Growth

If you’ve read our blog before, you know we dreamboat about this company called Wistia a lot.
By Patrick Campbell

How to Personalize Your Pricing Strategy for the Price of a Latte

We all know humanizing the customer experience can have a huge impact on the bottom line, but
By Tucker Dawson

You Don't Care About Pricing and That's a Problem

Pricing is not sexy. Even in the wake of the nerd takeover the past few years, us pricing folks
By Patrick Campbell

From Grass to SaaS: What Pot Pricing Can Teach You About Your Pricing Strategy

In case you haven’t read the news lately, 2014 is shaping up to be a controversial year; and
By Tucker Dawson

4 Tips That Take Your SaaS Pricing Page From Complete Dud to Total Stud

At the beginning of the New Year, we exposed some critical mistakes that 5 SaaS companies were
By John Rioux
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