Value Based Pricing
Why You Should Change Your SaaS Pricing Every 6 Months
Companies with the greatest pricing power are typically re-evaluating their pricing strategy every three months on a pricing committee, and making changes every six months.
Jordan T. McBride
Lessons from Sending One Million Surveys
Here's what we've learned about boosting campaign response rates and obtaining the right answers from sending a million pricing strategy surveys.
Why Your Pricing Strategy Should Be a Team Effort
Founders pick price points out of thin air at nearly half of the 270 SaaS companies we studied, but a proper pricing strategy should be a team effort.
Beyond the PR: Amazon Takes to the Skies to Boost Customer Value
Amazon's aerial drone showcase was an obvious PR stunt, but rapid drone delivery could help them become the world's largest retailer in the future.
A Study of the Top 270 SaaS Pricing Pages
We studied 270 SaaS companies to bring you this insightful ebook on how to build better pricing pages and the mechanics that make them successful.
Unlock Price Sensitivity's Profitable Surprise
Let's examine the importance of customer price sensitivity and two of the best methods for collecting willingness to pay data from your customers.
Screw Freemium: Use a Free Trial
Freemium offers might attract more potential customers, but free trials result in a greater incentive for prospects to upgrade to your premium plans.
How to Use Product Differentiation to Optimize Your Pricing Strategy
Let's examine Apple's product differentiation and delve into how your business can use a basic product with a lower price to attract new customers.
Had Enough of Comcast's Appalling Pricing Strategy? So Have I.
Everyone has their gripes with Comcast, so let's examine their horrendous pricing strategy and discuss why your business shouldn't use their tactics.
3 Lessons for Revenue Maximization from the NFL Pricing Playbook
Let's take a look at 3 lessons from the NFL pricing playbook that can help you price and package your product to maximize revenue for your business.
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