Value Based Pricing
How to Design a Perfect SaaS Pricing Page
The pricing page is the most important page on your website. Here are the principles behind great pricing pages at companies like Appcues, Drift, and Wistia.
Lessons from the Failure of J.C. Penney’s New Pricing Strategy
Lessons from the initial failure of J.C. Penney's new pricing strategy. You must understand your customer's price conditioning and experiment.
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