Value Based Pricing
Delivering Anything to Your Door: Tearing Down Postmates' Pricing
In this week's teardown we take a look at on-demand superstar Postmates. With a premium tier and some updated annual pricing they could take Postmates unlimited to the next level.
Tearing Down Evernote's Pricing
Evernote is a freemium OG. After years of giving too much away for free, they are finally starting to understand how to monetize. This week, 9,233 of their customers show us how far they still have to go before they match what they are offering and what their customers are willing to pay.
Tearing Down the Pricing of Peloton and SoulCycle
SoulCycle charges a premium for studio spin classes. Peloton built a home bike that people actually want to use. Which business model is better?
Getting Suckered by GoPro Yields 3 Lessons in Value Based Pricing
Discover how a quick trip to Best Buy to purchase the cheapest GoPro camera led to an empty wallet and 3 crucial lessons in value based pricing.
How Starbucks Uses Pricing Strategy for Profit Maximization
Starbucks is a master of employing value based pricing for profit maximization. Let's take a look at tactics you can use to increase revenue.
How Discounting is Killing Your Pricing Strategy
Discounting has been around forever, but using it incorrectly has dire consequences on your pricing strategy.
Lessons From the Biggest Pricing Strategy Failure of 2012
Learn from the biggest pricing strategy failure of 2012, which involved JC Penney destroying decades of price conditioning.
Hurricane Sandy, Price Gouging, and Your Pricing Strategy
Supply and demand should guide your pricing as much as possible, but our pricing strategy needs to keep the customer perception in mind.
3 Ways Apple Crushed the iPhone 5 Pricing Strategy
Ever since Apple unveiled the iPhone 5, Apple followers have been in a fervor. We're in a fervor because they crushed the pricing strategy.
6 Myths About Pricing You Need to Debunk for Your Pricing Strategy
Pricing is perceived as extremely difficult and has many myths. We go through which ones you need to debunk for your pricing strategy.
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