Getting Suckered by GoPro Yields 3 Lessons in Value Based Pricing

Quick disclaimer: I’m not an avid skydiver. I also don’t go base jumping in a squirrel suit
By Jared Boyer

How Starbucks Uses Pricing Strategy For Profit Maximization

Last Thursday Starbucks raised their beverage prices by an average of 1% across the U.S, a move
By Tucker Dawson

Lessons From the Biggest Pricing Strategy Failure of 2012

J.C. Penney's experiment with “fair and square” pricing that eliminates all deals, offers,
By Patrick Campbell

Hurricane Sandy, Price Gouging, and Your Pricing Strategy

Since the time when we were all junior economists, we’ve been told that the world is driven by
By Patrick Campbell

6 Myths About Pricing You Need to Debunk for Your Pricing Strategy

The Easter bunny, the infamous Cash Cat, and the claim that “clean coal” protects the
By Vivian Guo

Innumeracy: How Your Pricing Strategy can take Advantage of Mathematical Ignorance

These days it seems that practically every retail and online store has bright red “SALE” signs
By Miranda Steinway

The Red Dragon Rages Towards Riches, Shifting Pricing Strategy

On October 1, 1949, after two decades of civil and international war, the lurking dragon to our
By Sharon D'Souza

How the Canadian Penny's Demise will Impact Psychological Pricing Strategy

Canadians aren’t known for bold moves when it comes to monetary policy, but back in May those
By Miranda Steinway

Big Mac's Lessons on Global Economics and Your Pricing Strategy

A Big Mac is more than just the all-American burger. The mystery-meat riddled, artery-clogging
By Vivian Guo
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