Revenue Maximization through a Simple Customer Value Formula

This article is a guest post from Andy Wilson, Co-Founder and CEO of Logik. Here he writes about
By Andy Wilson

Software and SaaS Pricing is a Process that Requires Data: Our Response to @SeanEllis and @alexmehr

When we first speak with our customers we find their views on pricing are not only exceptionally
By Patrick Campbell

Innumeracy: How Your Pricing Strategy can take Advantage of Mathematical Ignorance

These days it seems that practically every retail and online store has bright red “SALE” signs
By Miranda Steinway

How the Canadian Penny's Demise will Impact Psychological Pricing Strategy

Canadians aren’t known for bold moves when it comes to monetary policy, but back in May those
By Miranda Steinway

Lessons from the Failure of J.C. Penney’s New Pricing Strategy

At one time or another, we have all fallen victim to a store’s advertisement of the “Biggest
By Kaitlyn Sestak
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