Pricing Page Tips: 3 Tips for the Best SaaS Pricing Page [+ Examples]

There is one page on your website that rises above all others in importance. Your sales and
By Patrick Campbell

Getting Suckered by GoPro Yields 3 Lessons in Value Based Pricing

Quick disclaimer: I’m not an avid skydiver. I also don’t go base jumping in a squirrel suit
By Jared Boyer

The Value Metric: Optimize Your Pricing Strategy for High Growth

If you’ve read our blog before, you know we dreamboat about this company called Wistia a lot.
By Patrick Campbell

How to Personalize Your Pricing Strategy for the Price of a Latte

We all know humanizing the customer experience can have a huge impact on the bottom line, but
By Tucker Dawson

Lessons from Sending One Million Surveys

Nothing is loved or hated more in the world of marketing than the online survey. This tool’s
By Patrick Campbell

The Crucial Steps to Actually Quantifying Your Customer Personas

If you’ve read any content related to marketing, you’ve definitely heard of the “buyer persona”
By Patrick Campbell

From Grass to SaaS: What Pot Pricing Can Teach You About Your Pricing Strategy

In case you haven’t read the news lately, 2014 is shaping up to be a controversial year; and
By Tucker Dawson

You're Leaving Out the Customer: How to Quantify Your Value Propositions

Features don’t sell products. Value propositions do. Granted, the features are the means to
By Patrick Campbell

Netflix Experiment Stirs Up 3 Steps to Develop Your Pricing Plans

More than two years after Netflix’s infamous price hike debacle, when CEO Reed Hastings created
By Tucker Dawson

Lessons Learned from Creating My TaskRabbit Pricing Strategy

I’d never really thought about pricing anything until I joined an online labor auctioning
By Elena Kerzner
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