Value Based Pricing
How to Design a Perfect SaaS Pricing Page
The pricing page is the most important page on your website. Here are the principles behind great pricing pages at companies like Appcues, Drift, and Wistia.
Getting Suckered by GoPro Yields 3 Lessons in Value Based Pricing
Discover how a quick trip to Best Buy to purchase the cheapest GoPro camera led to an empty wallet and 3 crucial lessons in value based pricing.
The Value Metric: Optimize Your Pricing Strategy for High Growth
See why evaluating your value metric and aligning it with your pricing strategy is the key to optimizing your SaaS business for profits and growth.
How to Personalize Your Pricing Strategy for the Price of a Latte
Discover how contextual pricing and unique plan names humanize the customer experience and help prospects relate to the actual prices on your page.
Lessons from Sending One Million Surveys
Here's what we've learned about boosting campaign response rates and obtaining the right answers from sending a million pricing strategy surveys.
The Crucial Steps to Actually Quantifying Your Customer Personas
Let’s cut the superficial stuff and get down and dirty with the data that can make your buyer personas truly actionable for the entire team.
From Grass to SaaS: What Pot Pricing Can Teach You About Your Pricing Strategy
Let's dig into the economics of pot pricing before we discuss what Colorado cannabis shops can teach you about a proper SaaS pricing strategy.
You're Leaving Out the Customer: How to Quantify Your Value Propositions
Value propositions sell products, not features, so let's examine a data driven method for improving your value propositions and product marketing.
Netflix Experiment Stirs Up 3 Steps to Develop Your Pricing Plans
See what Netflix's new pricing strategy can teach us about growing with the customer and pricing along proper value metrics.
Lessons Learned from Creating My TaskRabbit Pricing Strategy
Let's examine 3 valuable pricing lessons one TaskRabbiter learned from developing a proper pricing strategy for bidding wars on TaskRabbit.
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