Value Based Pricing
Tearing Down the Pricing of Zoho and Freshworks
In this episode of Pricing Page Teardown, Peter and I dig into two titans of the small business market, Zoho and Freshworks. With better design, Freshworks is the more modern choice, but Zoho can still compete with feature differentiation and a better pricing strategy.
Tearing Down the Pricing of Zoom and GoToMeeting
Web conferencing providers Zoom and GoToMeeting come head-to-head in this week's Pricing Page Teardown. We talk willingness to pay, feature differentiation, and carving out a place in the red ocean.
Head to Head: Tearing Down DocuSign's and PandaDoc's Pricing
Our first head-to-head. DocuSign is the incumbent, ready to IPO. PandaDoc is the insurgent, looking for part of a growing market. Both have great ideas with pricing. Both have things to learn. See who wins in this week's pricing page teardown.
Tearing Down Slack's Pricing
Slack's pricing is damn near perfect, and it comes down to one thing: value metrics. Slack know what their customers want and exactly what they will pay for it.
4 Tips That Take Your SaaS Pricing Page From Complete Dud to Total Stud
Your pricing page is crucial to your success in SaaS. Let's study one company's awesome page to show how you can improve your own pricing strategy.
A Study of the Top 270 SaaS Pricing Pages
We studied 270 SaaS companies to bring you this insightful ebook on how to build better pricing pages and the mechanics that make them successful.
Screw Freemium: Use a Free Trial
Freemium offers might attract more potential customers, but free trials result in a greater incentive for prospects to upgrade to your premium plans.
How to Use Product Differentiation to Optimize Your Pricing Strategy
Let's examine Apple's product differentiation and delve into how your business can use a basic product with a lower price to attract new customers.
Is The Name Of Your Freemium Offer Losing You Revenue?
In your pricing strategy you shouldn't name your free plan "free." It reduces the chance people will move to a premium pricing plan.
Two Pricing Strategy Takeaways from Apple's App Store
Anyone dealing with software pricing knows one thing in particular: it’s really, really tough. Most companies don't employ a proper pricing strategy.
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