Value Based Pricing
Tearing Down the Pricing of AMC and MoviePass
MoviePass goes after the serious volume play with unlimited movies. AMC goes for value with smarter pricing. We see these two cineplex titans square off in this weeks Pricing Page Teardown.
Tearing Down the Pricing of the New York Times
The New York Times has to build a pricing strategy that appeals to millions of subscribers. They could do that through design and dynamics, instead they are doing it through discounting. Check out our advice for the Gray Lady on how she could be segmenting subscribers to drive more revenue.
How to Implement a Dynamic Pricing Strategy (Without the PR Backlash)
A dynamic pricing strategy can pay significant dividends to your bottom line. Here's a dynamic pricing strategy guide to get you moving immediately.
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