Value Based Pricing
Tearing Down the Pricing of The Wall Street Journal and The Financial Times
Today, Patrick and Peter go deep on two titans of financial journalism—The Wall Street Journal and The Financial Times. Find out who really lives up to their reputation
Photography Teardown: Tearing Down the Pricing of SmugMug and Flickr
SmugMug has bought Flickr and is primed to take control of the online photography market. But it needs to learn how to design its pricing, design its discounting, and understand its customer if it really wants to win this market.
Tearing Down the Pricing of Zoom and GoToMeeting
Web conferencing providers Zoom and GoToMeeting come head-to-head in this week's Pricing Page Teardown. We talk willingness to pay, feature differentiation, and carving out a place in the red ocean.
Tearing Down the Pricing of the New York Times
The New York Times has to build a pricing strategy that appeals to millions of subscribers. They could do that through design and dynamics, instead they are doing it through discounting. Check out our advice for the Gray Lady on how she could be segmenting subscribers to drive more revenue.
Why Grandfathering Your Pricing is Terrible for Your Business
Grandfathering your pricing kneecaps your growth and crushes your relationships with your customers.
A comprehensive data guide to why you shouldn't discount
To get people into their product, many SaaS companies turn to discounts to increase acquisition. Here's why that's a horrible idea.
Data shows SaaS discounting lowers SaaS LTV by over 30%
Discounts are the laziest path to a customer conversion and have serious ramifications for your SaaS unit economics over the long term.
Annual vs Monthly Subscription Pricing: Which is Better for SaaS?
Let's discuss the advantages of using annual billing in addition to monthly plans and how to display them both effectively on your pricing page.
How Your Culture is Destroying Profits (and pricing strategy)
While it’s definitely true that pricing is the most important aspect of your business, your pricing strategy is only as good as your implementation.
How Discounting is Killing Your Pricing Strategy
Discounting has been around forever, but using it incorrectly has dire consequences on your pricing strategy.
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