How Subscription Growth is Changing

The subscription market is in the midst of profound upheaval.
By Patrick Campbell

The State of the SaaS Economy

As a leader in the recurring revenue world, your job is always getting harder.
By Patrick Campbell

Your Buyer Personas Aren't Good Enough

"Know thy customer" might just be the first commandment of enlightened startups worldwide. The
By Patrick Campbell

Getting Suckered by GoPro Yields 3 Lessons in Value Based Pricing

Quick disclaimer: I’m not an avid skydiver. I also don’t go base jumping in a squirrel suit
By Jared Boyer

The Value Metric: Optimize Your Pricing Strategy for High Growth

If you’ve read our blog before, you know we dreamboat about this company called Wistia a lot.
By Patrick Campbell

How to Personalize Your Pricing Strategy for the Price of a Latte

We all know humanizing the customer experience can have a huge impact on the bottom line, but
By Tucker Dawson

Lessons from Sending One Million Surveys

Nothing is loved or hated more in the world of marketing than the online survey. This tool’s
By Patrick Campbell

You Don't Care About Pricing and That's a Problem

Pricing is not sexy. Even in the wake of the nerd takeover the past few years, us pricing folks
By Patrick Campbell

The Crucial Steps to Actually Quantifying Your Customer Personas

If you’ve read any content related to marketing, you’ve definitely heard of the “buyer persona”
By Patrick Campbell

From Grass to SaaS: What Pot Pricing Can Teach You About Your Pricing Strategy

In case you haven’t read the news lately, 2014 is shaping up to be a controversial year; and
By Tucker Dawson
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