Value Based Pricing
Why You Shouldn't A/B Test Your Prices
A/B testing your pricing is a great way to generate angry customers and incomplete data. It's a terrible way to build a solid subscription pricing strategy.
We're lying to ourselves about SaaS customer development
We've all read about the importance of SaaS customer development. Yet, we're not quantifying our SaaS buyer personas, because we're not talking to enough customers. This has huge implications on our customer acquisition costs, our saas metrics, and ultimately the growth of our business.
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