Value Based Pricing
We're lying to ourselves about SaaS customer development
We've all read about the importance of SaaS customer development. Yet, we're not quantifying our SaaS buyer personas, because we're not talking to enough customers. This has huge implications on our customer acquisition costs, our saas metrics, and ultimately the growth of our business.
How Quantified Buyer Personas Align Your Entire Funnel
Quantified buyer personas are the key to aligning your entire funnel. Not having alignment throughout the funnel creates serious inefficiencies that could tank your business.
3 Reasons Your SaaS Business Needs Quantified Buyer Personas
Most SaaS buyer personas don't go deep enough to be actionable. To be truly useful, your buyer personas absolutely have to be quantified.
You Don't Care About Pricing and That's a Problem
Pricing is often looked to as a last resort to boost profits, but a pricing strategy based on customer value stops revenue problems before they start.
The Crucial Steps to Actually Quantifying Your Customer Personas
Let’s cut the superficial stuff and get down and dirty with the data that can make your buyer personas truly actionable for the entire team.
Annual vs Monthly Subscription Pricing: Which is Better for SaaS?
Let's discuss the advantages of using annual billing in addition to monthly plans and how to display them both effectively on your pricing page.
A Complete Guide to SaaS Metrics and Your Pricing Strategy
This post provides an overview concerning the metrics that are crucial in SaaS and improving your results using a value based pricing strategy.
A Guide to SaaS Metrics and Your Pricing Strategy: Refining Monitization
In SaaS, monetizing customers and generating the monthly recurring revenue needed to profit and grow has everything to do with your pricing strategy.
A Guide to SaaS Metrics and Your Pricing Strategy: Eliminating Churn
Churning customers eliminate the opportunity for businesses to profit, but not if you provide enough value with your pricing strategy to retain them.
SaaS Customer Acquisition Costs: A SaaS CaC Guide
High customer acquisition costs crush startups, so let’s discuss how to mitigate these costs so you can increase the profitability of your business.
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