Value Based Pricing
Your Direct Conversions are Bringing in the Wrong Customers
Leads who convert directly to a free trial might not be great customers. Your best customers are the high-LTV users who understand your product's real value.
30%+ of your revenue should be expansion revenue. You're likely only at 10%.
Growth in SaaS doesn't come from acquiring new customers, it comes from retaining and expanding the ones you already have, with their growth fueling your growth.
Using integrations to reduce SaaS churn
Customers who don't use your product often enough are going to churn. Adding integrations can keep user engagement high--which means lower churn and more cash.
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