Your Direct Conversions are Bringing in the Wrong Customers

Building a SaaS or subcription business—or any successful business, for that matter—is about
By Patrick Campbell

We're lying to ourselves about SaaS customer development

In the past three months, I’ve spoken to six hundred and forty one founders (yes, I counted :))
By Patrick Campbell

Major Considerations When Moving From Perpetual Licenses To SaaS

Most on-premise software vendors are ill-prepared for the universal shift to the SaaS pricing
By Patrick Campbell
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