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Pricing Strategy
Value Based Pricing
SaaS Pricing
Meal-Kit Delivery Teardown: Blue Apron vs. HelloFresh
In this Pricing Page Teardown we look at out Blue Apron and HelloFresh understand their core customer. The winner is going to be decided by whichever can reduce costs enough and increase value enough to make the numbers work for growth.
Patrick Campbell
Your Direct Conversions are Bringing in the Wrong Customers
Leads who convert directly to a free trial might not be great customers. Your best customers are the high-LTV users who understand your product's real value.
Patrick Campbell
We're lying to ourselves about SaaS customer development
We've all read about the importance of SaaS customer development. Yet, we're not quantifying our SaaS buyer personas, because we're not talking to enough customers. This has huge implications on our customer acquisition costs, our saas metrics, and ultimately the growth of our business.
Patrick Campbell
Major Considerations When Moving From Perpetual Licenses To SaaS
SaaS is the future. If you don't transition appropriately from the Perpetual License model you're going to end up burning out as a company.
Patrick Campbell
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