Value Based Pricing
Pricing Perfection? Tearing Down Amazon Prime's Pricing
Amazon Prime is a wildly successful loss leader. In this weeks episode of Pricing Page Teardown we take a look at how Amazon packages with free-shipping, streaming, and more.
Tearing Down Github's Pricing
Social coding platform GitHub makes it easy for developers and engineers to collaborate on projects. We talk about feature differentiation and how understanding the technical aptitude of your buyer is important.
The State of the SaaS Economy
The SaaS economy has radically changed in the last five years. Most of our businesses haven't kept up.
Your Buyer Personas Aren't Good Enough
Buyer personas with alliterative names and vague attributes don't cut it anymore. Quantifying your personas is the key to understanding and cloning your best customers.
How to Design a Perfect SaaS Pricing Page
The pricing page is the most important page on your website. Here are the principles behind great pricing pages at companies like Appcues, Drift, and Wistia.
How Quantified Buyer Personas Align Your Entire Funnel
Quantified buyer personas are the key to aligning your entire funnel. Not having alignment throughout the funnel creates serious inefficiencies that could tank your business.
3 Reasons Your SaaS Business Needs Quantified Buyer Personas
Most SaaS buyer personas don't go deep enough to be actionable. To be truly useful, your buyer personas absolutely have to be quantified.
How to find the best pricing strategy for a SaaS product
Your pricing strategy will yield more dividends than any marketing program. Here's a guide to understanding the pricing process.
Everyone In SaaS Is Using Buyer Personas Incorrectly
Many in SaaS don't have buyer personas, let alone quantified ones. Here are the steps to quantify your buyer personas to use them to compound your growth.
Move to tiers for your SaaS pricing strategy
Everything you always wanted to know about building pricing tiers, with case studies and (bad) wordplay.
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