Value Based Pricing
Tearing down the pricing of Equinox and Planet Fitness
In this episode, Peter and I dig into the pricing strategies of Equinox and Planet Fitness. Will Luxury and experience win out, or will add-ons change the game?
Preemptive Love Coalition vs. ASPCA vs. American Cancer Society
In this week's episode, Patrick and Peter tear down the pricing of 3 different charitable organizations. Tune in to see how storytelling and proximity to a cause impact overall willingness to pay, and how to pricing page design factors into the donor experience.
Tearing Down the Pricing of FarmersOnly.com and Match.com
In this week's episode, Patrick and Peter dig into the dating website market, pitting niche provider Farmer's Only against Match, the established incumbent. Find out who's pricing strategy is the best.
Pricing Perfection? Tearing Down Amazon Prime's Pricing
Amazon Prime is a wildly successful loss leader. In this weeks episode of Pricing Page Teardown we take a look at how Amazon packages with free-shipping, streaming, and more.
Tearing Down Github's Pricing
Social coding platform GitHub makes it easy for developers and engineers to collaborate on projects. We talk about feature differentiation and how understanding the technical aptitude of your buyer is important.
The State of the SaaS Economy
The SaaS economy has radically changed in the last five years. Most of our businesses haven't kept up.
Your Buyer Personas Aren't Good Enough
Buyer personas with alliterative names and vague attributes don't cut it anymore. Quantifying your personas is the key to understanding and cloning your best customers.
Pricing Page Tips: 3 Tips for the Best SaaS Pricing Page [+ Examples]
The pricing page is the most important page on your website. Here are the principles behind great pricing pages at companies like Appcues, Drift, and Wistia.
How Quantified Buyer Personas Align Your Entire Funnel
Quantified buyer personas are the key to aligning your entire funnel. Not having alignment throughout the funnel creates serious inefficiencies that could tank your business.
3 Reasons Your SaaS Business Needs Quantified Buyer Personas
Most SaaS buyer personas don't go deep enough to be actionable. To be truly useful, your buyer personas absolutely have to be quantified.
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